Kesh Sharma

London

Director, Magellan Consultancy Services

India is, and will continue to be, at the heart of the outsourcing market. Yet multishoring will open the outsourcing field to a number of new supplier locations. Multishoring enables companies to secure best of breed outsourcing solutions, thus tapping into specialist skills sets and maximising the merits of each offshoring location. You can have different suppliers, in different locations for different functions. As multi-shoring takes off, what we’re seeing is a trend towards suppliers opening operations in different locations to give companies the option of a multi-shore strategy but with the security of a single supplier contract.

We would argue that the current attitude of ‘nobody ever got fired for offshoring to India’, whereby you put all your eggs in the ‘Indian basket’ without due diligence may not bring the greatest reward from outsourcing. For some companies, India may well be the best solution for all offshoring requirements, but the long-term development of the market will erode this competitive advantage as more and more locations become competitors in the global market.