To print: Click here or Select File and then Print from your browser's menu

This story was printed from silicon.com, located at http://www.silicon.com/

Story URL: http://services.silicon.com/consulting/0,3800004883,39151240,00.htm

Photos: Copy that - Xerox and Superbikes
From document and IT support to 'burn-ups' back at the HQ

By silicon.com

Published: Wednesday 10 August 2005

Xerox announced its sponsorship of the Ducati Superbike team earlier this year in a branding move it says is aimed at shaking off some of the perceptions associated with being a business IT company and presenting a more dynamic image.

Credit: Andy McCue