
From document and IT support to 'burn-ups' back at the HQ
By silicon.com
Published: 10 August 2005 17:45 GMT
Xerox announced its sponsorship of the Ducati Superbike team earlier this year in a branding move it says is aimed at shaking off some of the perceptions associated with being a business IT company and presenting a more dynamic image.
Credit: Andy McCue
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